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BERGSCHENHOEK (25 January 2010) -Monsanto's Vegetable Seeds Division will be present at Fruit Logistica with its leading vegetable seeds brands, Seminis, De Ruiter Seeds and Western Seed. Four ‘Signs of Success' will show the industry the products and collaboration opportunities the company offers today. One of the new products is bellaverde® Sweet Stem Broccoli which has been nominated for the Fruit Logistica Innovation Award 2010.

Signs of Success

Sustainability, Technology, Innovation, Partnership and Dialogue: those are the values that Monsanto Vegetable Seeds offers its partners in the industry. Linked to these signs of success are top class varieties, sustainability solutions and collaboration opportunities. Carl Rentes, Monsanto's Consumer Trait Director for vegetables in Europe -Middle East- Africa, explains: "bellaverde® Sweet Stem Broccoli is a perfect example of what partnership can mean for us; it's the sign of success for this product. Together with our partners in the UK we have developed the most suitable production and introduction strategy for bellaverde® Sweet Stem Broccoli and have co-developed the brand and communication campaign. This summer bellaverde® Sweet Stem Broccoli will hit the shelves in mainland Europe."

Carl Rentes also points out that bellaverde® Sweet Stem Broccoli is just one of the products at show: "We invite everyone to stop by at our stand D-06 in Hall 1.2 to see the Signs of Success for our seven key crops, ranging from tomato to onion and lettuce. In tomato we will have our latest innovations on display, like Ventero for the Southern European area. Ventero is a highly resistant variety with outstanding fruit quality: a deep red color and good taste. You can also taste our products as our chef de cuisine will serve a selection of dishes on a daily basis."

About Monsanto Vegetable Seeds Division
Monsanto's Vegetable Seeds Division is focused on innovation to improve the quality and productivity of vegetables and fruits. The company breeds, produces and markets vegetable seeds for both open field crops and protected crops. Our leading brands are De Ruiter Seeds, Seminis, Western Seed and Peotec Seeds- they all represent innovation in their area of specialization in protected and open field crops. Monsanto invests in the development of products that deliver better taste, enhance consumer nutrition and health, reduce the need for chemical crop protection by breeding for natural resistance and increase productivity and yield. For more information about Monsanto visit www.monsanto.com/.

Bellaverde® Sweet Stem Broccoli nominated for FLIA 2010 

for the Fruit Logistica Innovation Award 2010. The ten nominations will be presented in a special exhibition area. Visitors to the fair will be invited to cast their votes for the best innovation of the year. The winner will be announced on 5 February 2010 at a special awards ceremony.

Monsanto Vegetable Seeds will be present at FRUIT LOGISTICA 3-5 February 2010

Hall 1.2 Stand D-06. For more information visit  www.signsofsuccessfl2010.com